Bangladesh contributes over 30% of Indian health tourism, yet Kerala hasn’t harnessed this potential.
Kerala’s medical value travel (MVT) segment has significantly progressed in recent years. Still, a significantly large market offered by Bangladesh appears to have not been tapped adequately.
Very few know that Bangladesh contributes the largest share of India’s health tourism sector – more than 30 per cent of the patients and approximately 50 per cent of the revenues. Exact statistics of patients coming each year for treatment are unavailable, but MVT operators say that well over 5 lakh patients come from Bangladesh to India each year.
Despite Kerala’s reputation in medical value travel and its strength in Ayurveda, Kerala has not lived up to its potential in tapping this market, say MVT sector players.
Speaking on the sidelines of the Kerala Health Tourism International Conference and Exhibition organised by the Confederation of Indian Industry, AKM Atiqul Haque
